Please use this identifier to cite or link to this item: https://hdl.handle.net/1889/4074
Title: The brand equity model: a comparison between private label and national brand
Authors: Martini, Elisa
Publisher: Universita' di Parma. Dipartimento di Scienze economiche e aziendali
Document Type: Doctoral thesis
Data: Mar-2020
Rights: © Elisa Martini, 2020
Appears in Collections:Economia, Tesi di dottorato

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MARTINI ELISA.pdf1.76 MBAdobe PDFView/Open
RELAZIONE ATTIVITA'.pdf
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ELISA MARTINI.pdfTESI DOTTORATO1.84 MBAdobe PDFView/Open


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