Please use this identifier to cite or link to this item:
https://hdl.handle.net/1889/3126
Title: | Customer response to media in marketing promotion: print versus online |
Authors: | Ieva, Marco |
Publisher: | Universita' di Parma. Dipartimento di Economia |
Document Type: | Doctoral thesis |
Data: | 2016 |
Rights: | © Marco Ieva, 2016 |
Appears in Collections: | Economia. Tesi di dottorato |
Files in This Item:
File | Description | Size | Format | |
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PhD_Thesis_Ieva.pdf Until 2101-01-01 | 2.86 MB | Adobe PDF | View/Open Request a copy |
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