The Importance of a Methodology in a Research Project Based on a Survey about Reading Habits in the Academic Scope: in concrete the Universidad Europea de Madrid case.

Abstract

The aims of this study are: trying to determine the influence and analyze the importance of Reading habits as a leisure activity among all the existent ones. Quantify the time dedicated to reading, comparing with other activities: Television, radio and so on… The methodology that we used has been the distribution of a questionnaire very adjusted to the sample characteristics and that can help us to evaluate the variable we want to obtain. What we have found out with the research is that the profile of the most usual reader in the Universidad Europea de Madrid, is a woman, attending a degree in Communication and Humanities as a freshmen or sophomore. She reads novels and tails (in paper format and in Spanish) once or twice a week and much more during the holidays. She usually watches TV and uses Internet to consult principally the mail. She doesn’t read the press everyday and goes to the library mainly to study. The novelty of this study is that in Spain the studies about Reading habits are very small, as most of them are focused to a different target as children or teenagers and besides, is usually approached to “Reading methods”, as for example the most suitable moment to start the learning and to acquire the ability of reading etc. It can be interesting for everybody who studies about edition, reading, promotion, new technologies impact on the current society.